There were three elements to the campaign. On average players spent over 14 minutes each interacting with the puzzle and thinking about Sephora products.Īlmost everyone who started the puzzle solved it to get the free coins. The Sephora key words were given to PuzzleSocial by Sephora and then the editorial team created a puzzle that was approved by Sephora. The puzzle itself contained 15 clues and answers directly related to Sephora. Was the Sephora branded puzzle just about the branding, or was Sephora more deeply integrated into the puzzle? So we thought that the game's player base would look forward to experiencing a brand they most likely already knew and loved in an entirely new way. Jeb Balise: Tapjoy's ads have run in Daily Celebrity Crossword for a long time, so players are used to seeing rewarded ads in the game, not only through the Tapjoy Offerwall but also through Tapjoy's Full Screen Interstitials and Direct Play videos.Įngagement with Tapjoy's ads has always been high because the ads are shown in contextually relevant places throughout the game.ĭaily Celebrity Crossword's demographic was exactly what Sephora was looking for.ĭaily Celebrity Crossword's demographic was exactly what Sephora was looking for. : How much in-game advertising had run in Daily Celebrity Crossword prior to this campaign? We caught up with PuzzleSocial CEO Jeb Balise to find out more. More than 200,000 unique players completed the puzzle, driving $45,000 of incremental revenue, while more than 56,000 players bought in-game currency - which was on sale - generating $25,000. The result of running the Sephora-branded crossword puzzle was the most lucrative weekend ever in Daily Celebrity Crossword's 3-year history. That's what New York developer PuzzleSocial managed to do with cosmetics brand Sephora in a recent campaign in its game Daily Celebrity Crossword. Obviously, a key part of this is gameplay.īut understanding what brands players like and then coming up with ways of getting those brands into the game in a complimentary way, is equally important. Test your typing skills in a variety of challenges with unique designs.As the F2P mobile game market matures, so developers are having to think much more carefully about their players and what appeals to them. Type as fast as you can to get ahead of your opponents in the various challenges. Pora Ora: Spellfire Genres: Word - RateĮnjoy a challenging match of magic and wits in Pora Ora: Spellfire! Match words as fast as you can to accumulate magical fuel and cast a fireball Avoid your opponent’s fireball by casting a magical shield Type Sprint Genres: Word - RateĮnjoy this unique and highly engaging game that doesn’t disappoint. Discover the world of words in a fun way. Put your vocabulary to a brain-twisting test. Immerse yourself in the sleek and minimalistic visuals that do not disappoint. Make your way through many engaging levels in which your abilities will be tested. Wordscapes Genres: Word 7.7 RateĮnjoy playing a relaxing and innovative word puzzle game that fuses word-finding with crosswords Search for all the words on the crossword puzzle, along with some bonus ones, by linking up letters Unlock and experience the game’s many gorgeous themes Bonza Planet Genres: Word - RateĮnjoy this top-of-the-line word game that’s a cut above the rest. Make sure to solve the puzzle without consuming all of your bubbles. Guess the word by popping letter bubbles. Try your luck at Wheel of Fortune: bubble shooter style. Wheel of Fortune Puzzle Pop Genres: Word - Rate
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